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Optimizely: A unified workflow for marketers

Martech

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was.

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Optimizely: A unified workflow for marketers

Martech

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. Yeah,” said Li, “here’s the external workflow API, plug in whatever you want.” Get MarTech!