Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3
Heinz Marketing
MAY 14, 2024
For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. This could include Google Analytics, Adobe Analytics, CRM systems, etc.
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