Martech
MARCH 11, 2024
Undertaking this analysis is neither swift nor straightforward. A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS).
Envy
APRIL 5, 2022
One way to derive more holistic insights from first-party data is through lift analysis, which measures how an ad or promotional campaign impacts key metrics. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS? Image via Google.
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Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. What you should do.
Convert
APRIL 12, 2022
In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. Analysis equal data querying and critical thinking. So it doesn’t matter what question you ask or how you ask it.
Convert
APRIL 12, 2022
In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. Analysis equal data querying and critical thinking. So it doesn’t matter what question you ask or how you ask it.
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