ViewPoint
JANUARY 4, 2018
see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. What is the “right” price to pay for leads?
ViewPoint
JANUARY 10, 2018
One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). The problem is that these are all sources of relatively unfiltered, unqualified leads that should never be sent directly to sales (and, of course, I am not talking about commodity and/or low prices offers here).
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ViewPoint
MARCH 22, 2018
Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. We are not the low-price leader.) The best product, at the best price, does not always win the order.
ViewPoint
JUNE 28, 2018
This kind of detailed definition, based on testing and analysis, is key to efficiency and effectiveness and staying on course. If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. uencers in a larger-size deal?
Hubspot
DECEMBER 17, 2012
Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. But you're going to have to pay premium prices for it, and you might not find your writers as easily as you did for your "pretty good" content.
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