Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework.
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