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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Consider if your business truly benefits from targeting at the individual level or if broader targeting, like at the household or designated market area (DMA) level, could suffice for revenue generation without incurring the additional costs associated with granular one-to-one marketing.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. This is the safest solution at the moment, but make sure your testing tools support server-side bucketing and segmentation. Google Analytics Reports.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. But it hinders A/B testing tools from performing optimally. 40% of your revenue comes from loyal customers.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. But it hinders A/B testing tools from performing optimally. 40% of your revenue comes from loyal customers.