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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.