Remove Analysis Remove Demonstrating Intent Remove POS Remove ROMI
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.