FunnelEnvy

JANUARY 28, 2020

Here are a few examples of external circumstances that can impact our “static” buyer’s context: changes in your marketing campaign mix or channel distribution. changes in product, pricing or bundling. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?

Planning 57

Planning Advertising Agencies Paid Search Agency Bundling 57

FunnelEnvy

JULY 14, 2019

By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric. Is this always the case? But it’s informative to take a look at where even medical testing has come up short.

Validation 40

Validation Correlation Planning Pricing 40

Parse.ly

SEPTEMBER 24, 2018

For the first time in history, this information isn’t locked up in the data centers of big tech behemoths, but is instead openly and instantaneously available through a live dashboard, which you can access here. Today, we are launching Parse.ly So, what is Currents, exactly? When human intelligence and machine learning collide.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70