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B2B data decay and list rental – buyer beware!

Biznology

Upon further analysis we were able to gather a few more data decay statistics. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. Save this article as a PDF.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

But, a lead who is looking at pricing and detailed specifications on your site is implicitly telling you that he's farther along in the buying cycle than a lead who is simply downloading a high-level white paper or analyst article. Thanks for clarifying and contributing to the discussion. And, yes, I did fix your tiny url.