Analysis Analytics Price Pricing 
B2B Marketing Traction
OCTOBER 18, 2010
Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. A common way to look at competitors is Price vs. Performance.
B2B Marketing Traction
OCTOBER 18, 2010
Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. A common way to look at competitors is Price vs. Performance.
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