Amazon, Resources and Take Rate - B2B Marketing Zone

Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

JANUARY 9, 2024

Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon. These include metrics to assess the impact of preference, customer retention, take rate, customer experience, and innovation on your company’s market share. Not just for some industries, or business models.

Customer Satisfaction

Customer Satisfaction Marketing Management Loyalty Paid Search Agency

26 A/B Testing Examples to Inspire Your Next Test

Convert

JANUARY 31, 2022

You’ll end up wasting resources testing something that doesn’t work with your unique business model, audience, and brand. One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Star Ratings vs No Star Ratings.

Examples

Examples Landing Pages Click Rate Top of Funnel

B2B Marketing Zone

Are You Falling for These 6 Customer-Centricity Myths?

26 A/B Testing Examples to Inspire Your Next Test

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