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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Amazon, Apple, Nike. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. And it’s even better when a bunch of statistics are aggregated for us in one place! This post provides a treasure trove of statistics in the form of infographics related to Twitter.