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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement. Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior.

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8 Personalization Trends That Are Reinventing the Buyer's Journey

Hubspot

5) Personalized Websites. Personalized websites use content optimization systems to deliver dynamic content to visitors. Fun fact: On average, behavioral trigger emails get a 152 percent greater open rate than traditional emails. Another way of looking at it: The buyer helps create their own advertisements.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”. Top examples of businesses leveraging the power of personalization always include Netflix and Amazon, with their tailored recommended products or movie titles. 5) Video Marketing.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”. Top examples of businesses leveraging the power of personalization always include Netflix and Amazon, with their tailored recommended products or movie titles. 6) Video Marketing.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

After a deliberately cheesy opening, CEO and founder Tom Dickson introduces a product to put to the “Will it Blend?” test – iPhones, iPads, an Amazon Echo, glowsticks – you name it. He gets to the blending pretty quickly and there’s no hard sell, just a link to the website and a couple of mentions of the product within the video.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.