Amazon, Lead, PointClear and Sales Cycle

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Click the book images to be hyperlinked to Amazon. Books are listed by funnel category.

Demand Generation

Demand Generation Lead Generation Demand Generation

BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

MLT Creative

MARCH 14, 2011

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. Agree on definition of lead.

Marketing Qualified Leads

Marketing Qualified Leads Lead Ranking B2B Sales PointClear

B2B Marketing Zone

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

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