Anything Goes Marketing
OCTOBER 21, 2007
described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. Amazon shows you related books on the same page of a book you are looking at.
Anything Goes Marketing
AUGUST 7, 2007
Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. Make sure the information is relevant.
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