Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. Marketing,” according to Marketo co-founder Jon Miller , “has evolved from being the department that throws parties and prints color brochures to driving pipeline and revenue.” The Data-Driven CMO.
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