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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. Marketing,” according to Marketo co-founder Jon Miller , “has evolved from being the department that throws parties and prints color brochures to driving pipeline and revenue.” The Data-Driven CMO.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Run Giveaway Contests Giving away a freebie that your audience wants or running an online competition is an excellent growth marketing hack to help you generate leads in bulk.

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Top Marketing Conferences in 2018

Brandpoint

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more. Host: Marketo.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

Dave Gerhardt , VP of Marketing at Drift joins us this time to discuss how the buying experience is broken and why the only way to fix it is to enable more conversations. This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. The blog is filled with awesome information related to a range of content marketing topics. Copywriting, growth marketing, and freelancing galore!

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Adobe Marketo Engage. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. LEARN MORE.