funnel Amazon Facebook Wikipedia WOM 
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. FB: Facebook. WOM: Word-of-Mouth.
B2B Marketing Zone Posts
JULY 7, 2010
What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. What’s a Facebook fan worth? Facebook (165).
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