What are CMOs’ Most Important Media Channels?
Porch Group Media
SEPTEMBER 24, 2019
Emarketer estimated that the ad spending on social video in the US increased by 38.1% 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media. Direct mail pulls a higher response rate than any digital direct marketing medium. ANA/DMA Response Rate Report 2018) .
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