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What are CMOs’ Most Important Media Channels?

Porch Group Media

Emarketer estimated that the ad spending on social video in the US increased by 38.1% 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media. Direct mail pulls a higher response rate than any digital direct marketing medium. ANA/DMA Response Rate Report 2018) .

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The Modern Homeowner and How to Reach Them Across Channels

Porch Group Media

Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. Global News Wire ) The average response rate for direct mail is between 2.7% response rate. Huge retail media networks include giants such as Walmart, Amazon and CVS. OTT and CTV.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. MarTech) The average open rate for email newsletters across all industries is 21.33%. eMarketer) Image Source: Nexcess The U.S. (Syndacast) Only 6.9%