What are CMOs’ Most Important Media Channels?
Porch Group Media
SEPTEMBER 24, 2019
As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. ANA/DMA Response Rate Report 2018) .
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