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What are CMOs’ Most Important Media Channels?

Porch Group Media

As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. ANA/DMA Response Rate Report 2018) .

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. eMarketer) Image Source: Nexcess The U.S.