Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices
Digilant
MAY 21, 2024
These platforms include streaming services like Hulu, Netflix, and Amazon Prime Video, as well as devices such as smart TVs, gaming consoles, and streaming media players like Roku or Apple TV. According to eMarketer, in 2024, U.S. Viewers continue to spend more time watching CTV. adults will average 123.4 minutes per day with CTV.
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