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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Match tools to touchpoints. Predictive tools like SimpleReach help the team optimize the content it publishes. Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook).

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

You can follow Jamie on Twitter @jamieshanks. Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. All of these digital tools and fingerprints that customers are leaving around, can be harnessed to help a seller.