article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. DNS: Domain Name Server. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.

article thumbnail

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

. - CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book. They see possibilities others miss. buyer asks questions.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. These sites often have their own domain names and distinct visual branding. Not all links (and linking domains) are created equal, and a no-follow attribute helps avoid any foul play. 95) Word-of-Mouth (WOM). 5) B2C (Business-to-Consumer). 6) Blogging.