Amazon Clickthrough Domain WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. DNS: Domain Name Server. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. B2B: Business-to-Business.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). These sites often have their own domain names and distinct visual branding. Not all links (and linking domains) are created equal, and a no-follow attribute helps avoid any foul play. 95) Word-of-Mouth (WOM). 6) Blogging.
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