Rev

FEBRUARY 28, 2023

The B2C giants have been in on this concept for years with psychographics that extend well beyond demographics: the large data attractors (think Amazon or Google) can predict what you’ll want to buy, as an individual consumer, before you know it yourself. Window shoppers: low Rev Score + high intent score We mentioned window shoppers above.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Content4Demand

NOVEMBER 5, 2021

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Solution : True Influence Marketing Cloud (previously InsightBASE) intent-based account acceleration platform After researching and reviewing multiple providers, Imprivata decided on the True Influence solution.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84