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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes. ” In brief, Inkit is a SaaS solution that enables companies to efficiently and intelligently communicate with their customers using printed, personalized mail.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

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Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

After all, automating processes doesn’t “just” allow you to save time and money. By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. An essential component to providing a stellar customer experience is to have a superstar support team.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Gail Nelson. gail_nelson. Gini Dietrich.

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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity

How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers? And for banner images, you can be creative with brand-relevant icons and quotes like Amazon. What are your customers’ common questions and pain points?

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