Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In fact, CRM and marketing automation are feeder systems to CDPs, so you could argue it’s logically impossible for the same system to be both.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Single Grain

NOVEMBER 29, 2019

The automation software triggers a set of emails to confirm the email IDs of the customers and welcome them. Amazon , of course, has this down to an art: 2) Business Development Automation. Sending qualified leads to the CRM for lead nurturing. How Does Marketing Automation Work?

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124