Act-On

FEBRUARY 26, 2024

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. Popular attribution methods include first touch, last touch, and multi-touch. What is a Channel in Advertising? In digital advertising, channels are specific platforms businesses use to reach their target audience.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Top Clients: Amazon. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Salesforce.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. And this won't impact just Google or Bing ads; AI has a significant impact on Amazon Ads, too. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). It is currently in the beta stage.

PPC 96

PPC Paid Content Marketing AI Trends 96