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What Are Marketing KPIs?

ClearVoice

For example, say you are asked to come up with KPIs for the soft launch of a skincare product that is from a known brand, and only available online through the company website, major online retailers and Amazon. Cost per click (to social channel page). Cost per click (to web product page). Cost per lead capture.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

If you need any proof of the power of upsells, cross-sells and down-sells, think about how Amazon attributed over $4 billion per year to these tactics. Incorporating these tactics in your sales strategy helps to nurture a relationship with leads beyond the first sale. 7) Cost per Lead.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. A conversion path is a series of website-based events that facilitate lead capture. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 5) B2C (Business-to-Consumer). 6) Blogging.