Remove Amazon Remove Churn Rate Remove Content Remove Lead Capture
article thumbnail

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Voice-enabled chatbots like Amazon Echo and Google Home are also growing rapidly, as voice search slowly takes over display search. Improving content performance: By sharing personalized content based on customer preferences and interests, businesses can get more reads, views and conversions.

article thumbnail

3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

What’s great about customer education is that it has many uses and benefits: You may also be interested in: * The Anatomy of an Effective SaaS Lead Generation Strategy. * How to Create a Persona-Driven Content Strategy for Online Education. It provides gated content for upsells. Step 2: Plan the Content.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 14) Churn Rate.