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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.