Want to be Trusted? Here’s a Crash Course in Brand Journalism
Content Marketing Institute
FEBRUARY 1, 2019
? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. The article’s author discloses the Amazon connection (as The Washington Post does with all articles mentioning the CEO or his portfolio). Be objective.
100 
Let's personalize your content