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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon. Today, an array of user-friendly and cost-effective tools is available to businesses of all sizes. These tools streamline data collection, analysis, and interpretation. Not just for some industries, or business models.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool. Hypothesis: If the site search bar is more visually prominent with the right placeholder text, people will interact with the tool more and it will lead to a higher blog lead conversion rate. Netflix: Featured Video Artwork.