Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
Glossier, the cool-girl cult beauty brand, is notorious for its emails, which are sometimes just pictures of bathtubs or goats , and other times are aggressive reminders that the recipient left items in their online shopping cart, and shouldn’t they go back to buy them? So, email blasts aren’t actually always email blasts at all.
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