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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They are using two static image ads and one video ad.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Towards a SaaS model. ” Building for other publishers.

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Pressure

Content Standard

The Fall of Television, Display Advertising, and Content. This, in turn, opened the door for the rise of streaming services like Netflix, Hulu, Amazon Instant Video, etc, and consumer demand for these platforms skyrocketed. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. This, in turn, opened the door for the rise of streaming services like Netflix, Hulu, Amazon Instant Video, etc, and consumer demand for these platforms skyrocketed. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network facilitates this process by acting as a mediator between publishers and advertisers. Let’s understand what an ad network is, the different kinds of ad networks, display ads vs. native ads, and the best ad networks in the market. What Is an Ad Network? Why Use an Ad Network?