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article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Brown uses the examples of Amazon and Patagonia. This is all done with auto-responders, drip campaigns, and other automation tools triggered by the signup.

CRM 40