Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Inbox Insight

JANUARY 22, 2019

This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets. Often different types of content will have different roles within your marketing mix.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets. Often different types of content will have different roles within your marketing mix.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51