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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. It’s simple: by allocating their budget (no matter how limitless or strained) wisely, and spending money only on channels and tools that meet their specific set of goals. And it’s not through webinars or Zoom meetings….

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 46% of B2B companies. Consider incorporating paid social media advertising into your strategy.

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 41% of B2B companies. Consider incorporating paid social media advertising into your strategy.

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Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.