Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. Provide Data Hygiene. Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns. Let’s get started! Better Understand the Target Audience.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Porch Group Media

SEPTEMBER 18, 2018

Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. Large investments in time and resources were allocated to launch these programs however ROI and lift in acquisition remained flat. However, there is good news.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Renewed focus on data quality. Consequently, marketing automation will play an increasingly important role in helping marketers meet CEO and board expectations as well as get insight into how best to allocate their budgets. Creation of buyer-centric content. Sales & marketing alignment.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100