What Is Bottom-of-Funnel Marketing? Validating the Purchase
ClearVoice
MARCH 29, 2021
Elmo Lewis set out to explain how the selling process works when he came up with the AIDA model, which includes these four stages in a top-down marketing funnel format: Attention = Top of the funnel. But, someone who attended an in-depth product webinar? Waaaaaaaay back in 1898, Elias St. Desire = Middle of the funnel.
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