AIDA Personalization Sales Management Salesforce.com 
Valasys
MAY 22, 2019
B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Salesforce.com, Google. The four criteria sales reps use to qualify prospects. This is your total Sales and Marketing cost.
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