9 Benefits of a CRM System in B2B Marketing & Sales
Valasys
MAY 22, 2019
Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. It helps in analyzing data to interpret the interest of the customers, nurture the leads & helps in customer retention by facilitating personalized content for them. This is where CRM takes over.
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