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9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. It helps in analyzing data to interpret the interest of the customers, nurture the leads & helps in customer retention by facilitating personalized content for them. This is where CRM takes over.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. A person who visits a website more than once within a period of time. The passing of information from person to person.