How Do I Create Content for the Customer Journey?
ClearVoice
MARCH 9, 2020
Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. “ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. An audience works through Awareness, Consideration, Conversion, Loyalty and Advocacy. Differentiation. Experience. Consideration. Conversion.
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