Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Graphic of Google's Micro-Moments Signifying Intent-Rich Moments. Tell us on Twitter , LinkedIn , or Facebook. All the best!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

AUGUST 17, 2017

Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something. AIDA Social Media Writing Example: 3,150 percent higher social media engagement? How to Write for Facebook. Click To Tweet.

Social Media 162

Social Media AIDA Media Copywriting 162

Online Marketing Institute

MAY 18, 2010

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Sprout Social

JANUARY 12, 2021

On some platforms, like Facebook and LinkedIn, people can choose different reactions beyond the traditional “like,” which can give you a better idea of how and why the post resonated. Get inspiration from Google Analytics data. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America.

Social Media 144

Social Media AIDA Top of Funnel Media 144

Anyword

FEBRUARY 28, 2022

Anyword’s generator tool creates engaging text that connects cross-channel ad projects, such as Facebook, Google, Outbrain, Instagram, Pinterest and Twitter, as well as emails, landing pages, and product listings. Have access to: Data-Driven Marketing Copy. Predictive Performance Scores. Custom Templates.

Copywriting 98

Copywriting Planning AIDA Cross-Selling 98

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Once you find your target audience, you should use BuzzSumo or Ahrefs to find topics relevant to your buyer that have high Google search volume and a high volume of social media mentions. Think back to Mitch and Murray’s favorite acronym: AIDA.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Convince & Convert

AUGUST 17, 2017

Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something. AIDA Social Media Writing Example: 3,150 percent higher social media engagement? How to Write for Facebook. Click To Tweet.

Social Media 95

Social Media AIDA Media Copywriting 95