Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Tell us on Twitter , LinkedIn , or Facebook. Make your customer the protagonist of the story. Send Personalized Video Emails.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

MAY 18, 2010

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

AUGUST 17, 2017

Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something. AIDA Social Media Writing Example: 3,150 percent higher social media engagement? How to Write for Facebook.

Social Media 163

Social Media AIDA Media Copywriting 163

Sprout Social

JANUARY 12, 2021

On some platforms, like Facebook and LinkedIn, people can choose different reactions beyond the traditional “like,” which can give you a better idea of how and why the post resonated. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America. Darcy Young Director of Social Media, Teach for America.

Social Media 144

Social Media AIDA Top of Funnel Media 144

Anyword

FEBRUARY 28, 2022

Anyword’s generator tool creates engaging text that connects cross-channel ad projects, such as Facebook, Google, Outbrain, Instagram, Pinterest and Twitter, as well as emails, landing pages, and product listings. With this plan, users can leverage the power of predictive metrics and all of Anyword’s general-use copywriting features.

Copywriting 98

Copywriting Planning AIDA Cross-Selling 98

Convince & Convert

AUGUST 17, 2017

Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something. AIDA Social Media Writing Example: 3,150 percent higher social media engagement? How to Write for Facebook.

Social Media 97

Social Media AIDA Media Copywriting 97

OutboundView

FEBRUARY 28, 2019

Think back to Mitch and Murray’s favorite acronym: AIDA. We also advise supplementing email with social media posts on LinkedIn, Twitter, Facebook, Instagram, et cetera, depending on how much time your ICP spends on those networks. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28