ClearVoice

MARCH 29, 2021

Elmo Lewis set out to explain how the selling process works when he came up with the AIDA model, which includes these four stages in a top-down marketing funnel format: Attention = Top of the funnel. It’s a good time to offer a demo or consultation… content that validates the purchase. Waaaaaaaay back in 1898, Elias St.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

ClearVoice

MARCH 9, 2020

Awareness stage (TOFU) : This is when your customers search for topics related to a challenge, goal or opportunity to educate themselves. “ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. Shows the sales team the approach you’re taking to generate leads for them. Detail them here.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

SEPTEMBER 22, 2023

Content at the ToFu stage should be educational, informative and engaging. Content at the BoFu stage is geared toward making a sale. This can include product demos, free trials, pricing information , case studies and direct sales outreach. Other products or services will require much more education.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Qualifying Leads in Your Sales Funnel. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place. Content for Each Stage of Your Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Hubspot

NOVEMBER 12, 2014

An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. Sales reps (or "prospectors") seek out qualified prospects and move them through the sales cycle. The potential buyer may or may not end up purchasing/adopting that product or service. Qualified Lead.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28