60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms. You can decide if a given action is a lead or a sale. UI: User Interface.
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