60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. 60 Common Marketing Acronyms. You can decide if a given action is a lead or a sale.
28 
Let's personalize your content