article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. The LTV can aid with determining budget, resources, and profitability. Several optimizations may be needed to your ad to ensure success.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

After creating a marketing funnel that earns our business enough valuable leads to sustain a seven-figure revenue, we wanted to share a framework for marketing funnels that will help you reliably generate leads regardless of your current available resources and industry. What happens after the sale is also important.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.