ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. Several optimizations may be needed to your ad to ensure success.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

SEPTEMBER 22, 2023

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28